Go from Reactive to Proactive

Course Curriculum

  • 1

    Welcome to the Tactical PIO!

    • Welcome to the Tactical PIO!

  • 2

    Module 1: What is image and why is it important?

    • TPIO - Module 1: What is Image and Why is it Important?

    • Quiz: Module 1

  • 3

    Module 2: Building the Brand: Direct Contact

    • TPIO - Module 2: Building the Brand: Direct Contact

    • Quiz: Module 2

  • 4

    Module 3: Building the Brand: Word of Mouth

    • TPIO - Module 3: Building the Brand: Word of Mouth

    • Quiz: Module 3

  • 5

    Module 4: Building the Brand: The Media

    • TPIO - Module 4: Building the Brand: The Media

    • Quiz: Module 4

  • 6

    Module 5: Media Ethics & Accountability

    • TPIO - Module 5: Media Ethics & Accountability

    • Quiz: Module 5

  • 7

    Module 6: News Release Writing

    • News Release Writing Tip Sheet

    • News Release Case Study Mock Scenario

    • TPIO - Module 6: News Release Writing

    • Quiz: Module 6

  • 8

    Module 7: Key Messaging

    • CAP Statement Case Study Mock Scenario

    • Interview Plan Template

    • TPIO - Module 7: Key Messaging

    • Quiz: Module 7

  • 9

    Module 8: The Successful Interview

    • TPIO - Module 8: The Successful Interview

    • Quiz: Module 8

  • 10

    Module 9: News Conferences

    • TPIO - Module 9: News Conferences

    • Quiz: Module 9

  • 11

    Module 10: The Anatomy of Crisis

    • TPIO - Module 10: The Anatomy of a Crisis

    • Quiz: Module 10

  • 12

    Module 11: Managing the Three-Day Media Trajectory

    • TPIO - Module 11: Managing the Three-Day Media Trajectory

    • Quiz: Module 11

  • 13

    Module 12: Elements of Successful Crisis Communication

    • TPIO - Module 12: Elements of Successful Crisis Communication

    • Quiz: Module 12

  • 14

    Module 13: Working with Victims

    • TPIO - Module 13: Working with Victims

    • Quiz: Module 13

  • 15

    Module 14: Special Circumstances: Protests & LODD

    • TPIO - Module 14: Special Circumstances: Protests & LODD

    • Quiz: Module 14

  • 16

    Module 15: Social Media

    • TPIO - Module 15: Social Media

    • Quiz: Module 15

  • 17

    Module 16: Creating Legitimacy Using Social Media

    • TPIO - Module 16: Creating Legitimacy Using Social Media

    • Quiz: Module 16

  • 18

    Module 17: Social Media During Crisis

    • Quiz: Module 17

    • TPIO - Module 17: Social Media During Crisis

  • 19

    Module 18: Social Media Tips & Considerations

    • TPIO - Module 18: Social Media Tips & Considerations

    • Quiz: Module 18

  • 20

    Module 19: The Baltimore Riots

    • Quiz: Module 19

    • TPIO - Module 19: The Baltimore Riots

  • 21

    Module 20: Tactical PIO Review

    • TPIO - Module 20: Tactical PIO Review

    • Additional Resources for the TPIO

    • Final Course Survey

  • 22

    Bonus: A Conversation with Virginia Beach Police Department Chief James A. Cervera (Ret)

    • TPIO - Bonus Module: A Conversation with Chief James A. Cervera (ret.)