Manage Your Message

Course Curriculum

  • 1

    Welcome to Strategic Communications Planning

  • 2

    Strategic Communications Planning - An Introduction

    • SCPD - Module 1: An Introduction

  • 3

    Determining Goals, Objectives, Strategies, and Audiences

    • Communications Plan Template

    • SCPD - Module 2: Determining Goals, et. al.

  • 4

    Creating a Messaging Strategy that Works

    • SCPD - Module 3: Creating a Messaging Strategy that Works

  • 5

    Strategies, Tactics, and Resources

    • Weekly Content Planner

    • SCPD - Module 4: Strategies, Tactics, and Resources

  • 6

    Evaluation Criteria

    • SCPD - Module 5: Evaluation Criteria

  • 7

    Tactical Communications Plans

    • Tactical Communications Plan Template

    • SCPD - Module 6: Tactical Communications Plans

    • Final Course Survey

  • 8

    Bonus Lesson - A Conversation with NYPD Commissioner William J. Bratton (ret.)

    • SCPD - Bonus Interview: A Conversation with NYPD Police Commissioner William J. Bratton (ret.)