Become Your Agency's Strategic Advisor

Course Curriculum

  • 1

    Welcome to the Strategic PIO!

    • Welcome to the Strategic PIO!

    • Useful Reading for the Strategic Communicator

  • 2

    Module 1: The Strategic Communicator

    • SPIO - Module 1 - The Strategic Communicator

    • Quiz: Module 1

  • 3

    Module 2: Image, Brand, and Public Safety

    • SPIO - Module 2 - Image Brand & Public Safety

    • Quiz: Module 2

  • 4

    Module 3: Trends, Politics, and Intelligence

    • SPIO - Module 3 - Trends Politics & Intelligence

    • Quiz: Module 3

  • 5

    Module 4: Time Management

    • SPIO - Module 4 - Time Management

    • Quiz: Module 4

  • 6

    Module 5: A Relationship of Trust

    • SPIO - Module 5 - A Relationship of Trust

    • Quiz: Module 5

  • 7

    Module 6: Building Trust Across the Agency

    • SPIO - Module 6 - Building Trust Across the Agency

    • American Association of Suicidology

    • Quiz: Module 6

  • 8

    Module 7: Expanding the Role of the Strategic PIO

    • SPIO - Module 7 - Expanding the Role of the PIO

    • Quiz: Module 7

  • 9

    Module 8: The Communications Plan

    • SPIO - Module 8 - Communications Plan

    • Quiz: Module 8

  • 10

    Module 9: Micro-targeting Messaging for Marginalized Communities

    • SPIO - Module 9 - Micro-targeting Messaging for Marginalized Communities

    • Quiz: Module 9

  • 11

    Module 10: Media Relations Strategies

    • SPIO - Module 10 - Media Relations Strategies

    • Quiz: Module 10

  • 12

    Module 11: Strategic Story Pitches

    • SPIO - Module 11 - Strategic Story Pitches

    • Quiz: Module 11

  • 13

    Module 12: Conveying Your News

    • SPIO - Module 12 - Conveying Your News

    • Quiz: Module 12

  • 14

    Module 13: Advanced Crisis Preparation

    • SPIO - Module 13 - Advanced Crisis Prep

    • Quiz: Module 13

  • 15

    Module 14: Advanced Social Media - Defending the Message

    • SPIO - Module 14 - Advanced Social Media

    • Social Media Response Chart

    • Quiz: Module 14

  • 16

    Module 15: Embracing the Future

    • SPIO - Module 15 - Embracing the Future

    • Quiz: Module 15

  • 17

    Course Evaluation

    • Final Course Survey

  • 18

    BONUS: A Conversation with Philadelphia Police Commissioner (ret.) Charles H. Ramsey

    • SPIO - Bonus Interview: A Conversation with Police Commissioner Charles H. Ramsey (ret.)